Central Illinois Business Magazine
INNOVATION > THE OUTER LIMITS          September 2010

mini-Hollywood in the Midwest


Dreamscape makes feature films right here in Champaign

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By Sarah Lohman
CIB Staff Writer

Robin Christian's goal is to make Champaign a mini-Hollywood.

Christian is the CEO of Dreamscape, a local company that produces award-winning movies and interactive media. The company started as an ad agency in Champaign, but after the recession in 1990, Christian decided to hire more programmers and move into the new era of marketing -- interactive designs. He also decided to try his hand at moviemaking -- a dream of his since he was 12 years old. He is now also producer, director and writer for the company.

Years ago, they were making 3-D images with their own software on floppy disks, Christian said. They were always a step ahead.

Today, technology moves so fast no one is a step ahead for very long, so Dreamscape has found another way to keep ahead of the curve.

"If everyone's caught up, what can you be better at? Creating," Christian said. "That's what we bring to it. ... We're really trying to not just do a cool program, but how can you do business with this and how can you wow people with creativity?"

They have a service side and a product side. On the service side they have produce high-tech visuals such as commercials, 3D renderings and websites. They have designed and hosted websites for national companies like NASA and M & M Mars and local companies such as Carle. They have also built applications to be used with a touchscreens, iPods or the Droid operating system. They also do high-end TV spots for some of their clients.

On the product side, the company makes movies. Right now they are working on a family fantasy, and have already produced several thrillers.

"Movies are not a typical thing you find in the middle of the country," Christian said, so actors are surprised when they are called to the Midwest to make a film. "And then they get here and they love it."

Dreamscape has four regular employees, but they sometimes have as many as 60 people working on a feature film.

The company usually has one marketing intern and four interns working on movies. Christian also mentors local students on the filmmaking process, and they get hands-on experience with all stages of a film.

The company moved to the UI Research Park late last year.

"With the research park, we're pushing the envelope and, besides the fact that we're always trying to develop things ahead of the curve, we're trying to do it in a way it's never been done before, trying to research new methods for video," Christian said. "The research park, being able to research all this, really helps us."

They also opened an office in Hollywood last year that serves as a meeting place for Christian to attract talent.

"I'm always trying to find a way to get bigger names," Christian said.

In the future, they hope to expand into a larger space and to make a film in 3-D. Christian said he hopes to keep the company in Champaign.

They also hope to educate local investors on what they do.

"If you are going to make an investment in something, why wouldn't you make it in one that is helping college kids, helping the community, making you look good because you're making a movie and currently affecting life by a high production value movie that was made right here?" Christian said.



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