Central Illinois Business Magazine

Archive                           April 2011


Green purpose llc

Company offers services for residents and businesses

By Greta Weiderman
CIB Editor and staff writer
Published: Apr. 2011

An experiment led Steven Rosenberg to found Green Purpose, which he describes as a one-stop location for recycling, reusing and repurposing.

"I saw on campus two years ago after the kids moved out, just Dumpster upon Dumpster of what appeared to be completely usable, if not brand-new items," he said.

So he challenged himself - to outfit his apartment entirely with furniture he rescued from Dumpsters.

He did it - without any problem. He found a leather couch, an entertainment center, a desk and even bottles of laundry detergent that were three-fourths full.

"This summer, I found a battery analyzer in a Dumpster, and I still don't know what that is, but I sold it on eBay for $750," Rosenberg said.

The apartment furnishing experiment was the beginning of Rosenberg starting his business, Green Purpose. He registered the business last April, but it is celebrating its official grand opening in its new facility on Pioneer Street in Champaign this month. It expects to receive rezoning for its new use on April 5.

"We provide communities with solutions to reduce resources that people waste every day," Rosenberg said.

The business, which has seven employees, provides a traditional recycling center, a green-shopping store, an eco-fashion department, a materials exchange program and a custom repurposing solutions center. In the materials exchange, members donate household items they no longer use and can later take items from the exchange. Items can be donated that are in good working order.

"It's kind of the golden rule, but we call it the green rule, so if you wouldn't have it in your house, we probably wouldn't either," he said.

In their eco-fashion department, Green Purpose sanitizes discarded T-shirts by washing them twice and has Gameday Spirit screen print the logo "Don't be trashy" on them. Some T-shirts are made into sling-style shoulder bags to use to carry groceries, books or whatever.

In addition, Green Purpose will be selling office supplies that are reused or eco-friendly. Using recovered materials, Green Purpose also designs and constructs furniture to fit customers' and businesses' needs and will be restarting their junk hauling services this summer.

For $5 a month, residents can become members and use the facility for recycling, repurposing, reusing, education and other green initiatives. This gives residents who used the city of Champaign's public recycling center that closed on Dec. 31 another option for recycling. So far, the business has 1,500 members, Rosenberg said. The first 3,000 members will receive the premium $10 membership for $5.

Businesses can partner with or sponsor Green Purpose. Sponsorships range from $50 to $1,000 and are available for businesses, neighborhoods, schools and towns.

Green Purpose can save businesses money on their garbage bills by offering recycling services and reuse for items that can't be recycled, like Styrofoam packaging peanuts and old office furniture. They also offer products to save businesses energy; advertising and marketing expertise; and assistance selling eco-friendly products for businesses.

"As a business owner, I know it's all about the bottom line," Rosenberg said. "You can't live without it, but at some point, you've got to incorporate [eco-friendly business practices] into the bottom line."

Green Purpose, LLC

807 Pioneer St., Champaign, Ill.


(217) 954-1450

Recycling drop-off for members is 11 a.m. to 2 p.m. Saturdays, but after April 5, drop-off will be 9 a.m. to 6:30 p.m. daily if people want assistance unloading or 24/7 if they don't need assistance.

Make the headline the hero

By Allen Howie

Research shows that about 90 percent of consumers read only the headline of an ad, article, email or other marketing message, then move on. If you'd rather not waste 90 percent of your marketing budget, you need to make that headline do the heavy lifting. At a minimum, it should sell the benefit you need to convey. Beyond that, it should be sticky enough to grab attention and make its point before those flighty readers move on. The best headlines make it nearly impossible to ignore the rest of the message.

Grease those squeaky wheels

By Allen Howie

Most customers don't like to complain. And most companies don't handle complaints well. That's a bad combination. Too often, a customer has to endure a long, involved process just to get what he should have gotten in the first place. The goal in handling a complaint shouldn't be to give customers what they paid for, but to make up for those customers having a problem in the first place. How do you handle complaints? Is making the customer whole-and then some-a priority for your service people? Is it part of how they're evaluated? What gets measured, gets done.

New area businesses

By Christine des Garennes, The News-Gazette

Market Street Eatery
109 E. Market St., Sadorus
Dan Montgomery, a longtime cook at Hendrick House in Urbana, has opened the doors to a new restaurant.
Market Street Eatery serves what Montgomery called "Midwest comfort food," like chicken with dumplings, pork tenderloin sandwiches, fried chicken, catfish sandwiches, specialty salads, beef tip noodles and barbecue ribs.
He spent about three months renovating the space that previously housed the Sadorus Pub.
The restaurant is open 7 a.m. to 8 p.m. Monday through Saturday, though it may stay open later in coming weeks, Montgomery said. On Sundays, it is open 7 a.m. to 2 p.m. Market Street Eatery can be reached at (217) 598-2924.

Baxter Chiropractic
Robeson Crossing, 2917 Crossing Court, #B1, Champaign
Joseph Baxter, who graduated from Southern Illinois University and the Palmer Chiropractic College in Davenport, Iowa, recently opened Baxter Chiropractic. He practiced in Bloomington before deciding to move to Champaign.
Baxter Chiropractic utilizes advanced techniques in chiropractic care, including the Versalign, digital X-rays and electronic medical records. The Versalign uses NASA technology to gently realign the spine. Baxter Chiropractic accepts most major medical insurances and is accepting new patients. Office hours are 8 a.m. to 6 p.m. Monday through Friday and 9 a.m. to noon Saturdays. Baxter can be reached at (217) 351-5800.

Fiesta Ranchero
1805 S. Neil St., Champaign
Fiesta Ranchero took over the former El Toro 2 space.
Nicholas Canchola, one of five brothers behind a regional chain of seven Mexican restaurants that started in Bloomington, is the owner and manager.
Canchola and his brothers hail from Arandas in the Mexican state of Jalisco. Their restaurants feature margaritas made with a fresh mix they whip up in-house. Menu items include tamales, fajitas, tortas, tacos, steak ranchero, nacho cheese dip and a simple rice that the brothers grew up eating that is made with tomatoes, onions and garlic. They've updated the restaurant's interior, and new tables and a tent are planned for the patio. The restaurant offers free Wi-Fi and a lunch club, and it honors competitors' coupons.
It is open 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 10:30 p.m. Friday and Saturday and can be reached at (217) 356-6300.

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