Central Illinois Business Magazine
COVER STORY          February 2010

Rockin' Retro


The Furniture Lounge boasts one-of-a-kind pieces with lots of soul

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By Sarah Lohman
CIB Staff Writer

Where can you find a classically designed modern piece of furniture and a Magnum P.I. poster in the same trip?

The Furniture Lounge sells one-of-a-kind retro furniture and accessories.

The store has been selling an ever-changing inventory of furniture from the 1940s, 50s and 60s in downtown Urbana since September 2008. It opened in downtown Champaign in 2002, but owners Scott Schaub and Amanda McWilliams moved the store to a building next to Cinema Gallery in Urbana to gain more space and accessibility.

They also sell furniture on the Internet and ship it all over the country.

Schaub and McWilliams started selling furniture online to raise money to open a storefront, and they continue to ship furniture mostly to New York and other large cities, mainly on the east or west coasts.

The two scour estate sales weekly in Indianapolis and in the Champaign area for mid-century modern or retro furniture, and they occasionally pick up a quality traditional piece.

Most of the Furniture Lounge's customers are affiliated with the University of Illinois, from students who like modern furniture to professors and faculty who purchased similar furniture the first time around. The store also sells furniture on consignment.

McWilliams said that since opening the store, she has learned a lot about what makes a piece of furniture good quality, and she educates customers about how a quality piece of furniture will last longer and why. The Furniture Lounge sells furniture that has lasted many years and still looks great, and customers can expect it to last many more, she said.

Schaub said the stores offers a unique service to the area, but they also had a little bit of luck.

"We were lucky enough to get in the business right before it became as popular as it is now," Schaub said.

The trend of eco-friendly decorating and recycling has also helped the Furniture Lounge thrive.

"There's not a much greener business than this one," Schaub said. "Everything is recycled. Plus it's not shipped any longer, so most of it we get within a 150-mile radius and bring back here whereas larger furniture stores ship things from China, or even if it's made in the U.S., it's shipped them from one coast to the other to here. It's better to reuse what you've already got."

Schaub said it isn't uncommon for people to throw furniture in the garbage simply because it is old, and McWilliams and Schaub have saved retro pieces in good shape from dumpsters before. Once in a while, the pair will refurnish pieces or touch them up, but most of their wares are in good condition when they arrive at the store.

The Furniture Lounge also sells accessories, locally-made and vintage jewelry and sometimes vintage clothes or records. They do free appraisals and regularly feature local artists.

"We are certainly interested in art," Schaub said. "We couldn't be interested in this style of furniture and not be, really."

The business participates in local art festivals and the Gallery Incentive Program in Urbana, in which the city of Urbana helps a new business pay rent for the first year if they display art in their stores.

But it's not only their love of art that leads them to showcase Champaign-Urbana's artists.

"We all have to help each other out," McWilliams said. "We're all locally based. Anything that I appreciate, I'm happy to put in my store."



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